Idea rethink

This was a quick idea that I came up with for showing public transport in Bath. The idea being that the type is contained in a black rectangle that sits over a stylised halftone image and the text relates to the subject matter. So, for public transport I have created the type out of small orange circles as if it was made out of led lights that show information about trains. I want to add colour to the images and want them to be particularly bright and bold. They need to be more fun and interesting than the photos that I have taken so far.
I could do A friendly atmosphere poster and the text be a rounded, bold and inviting font. A 'great nightclubs' poster and the text could be inspired from a nightclub in bath. A 'Great range of pubs poster' and the text in an iconic drop shadow serif font in a sand colour on dark background.

The final image is looking very corporate and not really how I envisaged it looking. I want the idea to be fun and engaging. Instead I have produced a message that is rather boring. The small caption 'fantastic public transport' is not inspiring at all. It is a general statement that could be used to describe any university across the country. It is just a poor corporate message. The other ideas I have for hoardings in this style are weak too. The messages do not capture the imagination, they are just bland and boring. 

The shape of the boards are very unusual and difficult to work with. They are almost square. I need to come up with a new way to utalise the shape and create interesting compositions with it. This half tone idea has given me another idea however. I could take the photos that I have taken so far in Bath and layer interesting and bright colours behind them. This would brighten up the idea and create a colourful and engaging hoarding. 

This is a quick attempt at this idea. I have taken a photo of one of the artizan style food stores and dropped quickly brushed colours behind the black and white image. This is very crude but was just to show a concept. I like the idea of using strips of image and colour as this is a nice, aesthetic aesemetric way of using the odd board sizes. However, I do not think that this particular image is very successful. I am going to continue to develop the strip idea for the boards. I am going to see what my origional low point of view night photography looks like in this spliced style of working. 

I think that this idea is getting somewhere.